Sonoma County Barrel Auction Icons & Innovators

Each year, the Sonoma County Barrel Auction (SoCoBA) celebrates Sonoma County Icons who have shaped the heritage and history of Sonoma County winemaking and Innovators to honor forward-thinking visionaries in our wine community.

Honorees will be announced in February and celebrated at the Sonoma County Barrel Auction on May 6.

Join us in recognizing the contributions and achievements of your fellow wine industry leaders.

Icons: Sonoma County Icons are individuals who have had a significant impact on the evolution, development and perpetuation of Sonoma County wine and have helped raise the global perception for Sonoma County wines.

Innovators: Sonoma County Innovators are visionaries, who are introducing new methods, ideas or products. They provide fresh insight and new ways of thinking about wine and Sonoma County that help shape the future of our wine region and industry.

Past Honorees

2021 Icons & Innovators

With the auction online for a second year, the Icons & Innovators honoree program was postponed until the next in-person Sonoma County Barrel Auction.

2020 Icons & Innovators

Icons & Innovators were announced in early 2020, prior to moving to an online format. Honorees were highlighted in the online programming.

Steve MacRostie, MacRostie Winery & Vineyards (Icon)
Marcello Monticelli, Gallo Family Wines (Icon)
Jordan Kivelstadt, Kivelstadt Cellars (Innovator)

2019 Icons & Innovators

Rod Berglund, Joseph Swan Vineyards (Icon)
Margot Van Staaveren, Chateau St. Jean (Icon)
The Duncan Family, Silver Oak Cellars, Alexander Valley (Innovator)
Ron Rubin, Ron Rubin Winery (Innovator)

2018 Sonoma County Barrel Auction Icons

Honorees included those who rose to the challenge in response to the 2017 North Coast fires.

2017 Icons

Jim Bundschu, Gundlach Bundschu Winery
Jim Pedroncelli, Pedroncelli Winery
Angelo Sangiacomo, Sangiacomo Family Vineyards

2016 Icons

Helen Bacigalupi, Bacigalupi Vineyards
Tom Klein, Rodney Strong Vineyards
David Americo Rafanelli, A. Rafanelli Winery 
Tom Rochioli, Rochioli Vineyards

2015 Icons

John Balletto
Jean-Charles Boisset
Tom Dehlinger
Joe Dutton
Paul Hobbs
Zelma Long
Lee & Carolyn Martinelli
Joel Peterson
David Ramey
Joe Rochioli Jr.
The Sangiacomo Family
Ed & Ted Seghesio
Dave Stare
Burt Williams
Merry Edwards
Dave Rafanelli


Watch the videos below to learn more about the Sonoma County Barrel Auction and the Sonoma County Icons celebrated in 2016, 2017 and 2019.

2016 Sonoma County Icons

2017 Sonoma County Icons

2019 Sonoma County Icons + Innovators