Sonoma County Barrel Auction
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SoCoBA VINTNER RESOURCES

Never Before, Never Again Wines

The Sonoma County Barrel Auction, an annual event produced by Sonoma County Vintners, is a live auction of wine futures – handcrafted by the county’s top vintners – that represent the stylistic range and world-class quality of Sonoma County. This exclusive auction is by invitation only for members of the wine trade and media. Never Before, Never Again auction lots are crafted at 5, 10 and 20 cases, giving trade buyers the opportunity to offer original wines for resale to their customers and ultra-premium wine collectors. Proceeds raised from the Sonoma County Barrel Auction assist in creating marketing programs and initiatives that support the wine trade and community.

Man holding bid paddle 215 up at Sonoma County Barrel Auction

Vintner Registration to Attend SoCoBA Is Now Open

Auction Events May 4-5, 2023

Register your winery representatives to attend this year’s SoCoBA events. The vintner registration will unveil the hidden vintner tickets, which will appear above the trade ticket options. There is a separate ticket for the (5/4) Preview Event and for (5/5) Auction Day. For each winery representative, register them for each of the event(s) they will be attending.

  • You may register 2-3 winery representatives total for the Lot Tasting Preview Event and 1-2 table hosts for Auction Day.
  • For collaboration lots, you may register 1-2 people per winery for the Preview Event, and 1 person per winery for table hosting on Auction Day.
Register Vintner Attendees

One attendee for each event must include a Winemaker or Winery Principal that will be there for the entirety from 11:00am – 4:00pm. Detailed parking and arrival instructions will be sent prior to the events. Please plan to be on-site from 10:00am – 4:30pm for the Preview Event and Auction Day.

Event Wines

You will be hand carrying your wine to each of the events. For the Preview Event, please plan to bring 8-12 bottles each of your lot sample plus a current release wine to feature at your pouring station. For Auction Day, please plan to bring a few bottles of your barrel lot wine as well as a special selection of several finished wines for trade guests to enjoy, while they are seated at your table.

SoCoBA Preview Event Donald Patz Isis Daniel
Guests entering SoCoBA Preview Event at Bacchus Landing

Vintner Participation Details

The goal of the Sonoma County Barrel Auction is to elevate the image, perception and bottle price of Sonoma County wines. Be a participant in this rare opportunity to showcase an exclusive, one-of-a-kind wine to high caliber wine buyers and media from across the country. Engage with trade buyers in a meaningful way, reconnect and develop new, long-term connections for your brand.

  • A winery principal/winemaker must be available to attend all Sonoma County Barrel Auction events.
  • Additional team members may also participate in the Lot Tasting Preview Event on Thursday, May 4.
  • Participating wineries must be members of Sonoma County Vintners or part of an AVA collaboration lot.
  • Download our SoCoBA Marketing Tool Kit to spread the word about your auction lot.
  • Visit the 2023 SoCoBA Lots page to find your lot number to reference while promoting your lot to trade accounts.
  • Activate your network and invite your key trade contacts to register for the in person events or as an absentee bidder to support your lot using the trade registration link.
  • Questions? Contact our Trade Relations Manager via our contact form or call 707.522.5847.
Download Marketing Tool Kit Contact Us

Vintner Champion Meeting Recap

American AgCredit logo with Your Future Grows Here

Thank you to all who attended the Vintner Champion Meeting on February 8 for the 2023 Sonoma County Barrel Auction. If you would like to share the presentation with your team, or if you missed the meeting, you may download the presentation slides to see:

  • Key details and program logistics
  • Media & trade relations plans
  • What’s new this year
Download Presentation

Auction Lot Enhancements from our Great Partners

Complimentary Barrel Offer

Vintner Resources for Sonoma County Barrel Auction Complimentary Barrel Offer from CADUS AnA Selection

Participating vintners may enter to win a complimentary Tonnellerie CADUS barrel of their choice on the lot submission form. Selection of the most appropriate wood, treatment(s), and toasting is at the winemaker’s discretion. Tastings with current CADUS clientele can be arranged, if desired.

Complimentary Cork Offer

Vintner Resources for Sonoma County Barrel Auction Complimentary Cork Offer from G3 DIAM

Longtime partners G3 Enterprises and DIAM Closures are generously providing barrel auction winery participants with complimentary DIAM30 corks for use in their auction lot wine. Vintners may choose from the following cork options on the lot submission form:

  • The Origine® by DIAM30 made of natural ingredients
  • The Mytik DIAM10 for sparkling wines

#SoCoBA

@sonomacountyvintners

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#socoba #sonomawine #sonomawinecountry @vintecclub @americanagcredit
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A great kick-off for the Sonoma County Barrel Auction today at the beautiful @bacchuslanding! Many thanks to all of our incredible vintners, sponsors, partners and guests! We can’t wait to get the bidding going tomorrow!  @americanagcredit @vintecclub  #SoCoBA #sonomawine #sonomacountywine  photo credits: Bob McClenahan
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#SonomaCounty Icon Randy Ullom and the @kjwines team welcome trade tasters at our #SoCoBA preview event at @bacchuslanding. Randy will be honored at tomorrow's Sonoma County Barrel Auction.

@americanagcredit 
@vintecclub 

#sonomawine #sipsonoma #sonomawinecountry
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@themillennialsomm and Donald Patz of @maritanavineyards joined us at the #SoCoBA preview event. Looking forward to the bidding at the auction tomorrow!

@americanagcredit 
@vintecclub 
#sonomawine #sipsonoma #Sonomacounty #sonomawinecountry
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It’s the preview tasting at @bacchuslanding for tomorrow’s #SoCoBA! Hard decisions for trade to pick their top lots for tomorrow’s auction…
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Sparkling & White Wines Preview: Discover More About This Year's #SoCoBA Lots Before the Auction - see link in bio

Sonoma County Vintners and presenting sponsor @americanagcredit continue highlighting a different style of wine each week leading up to this year’s Sonoma County Barrel Auction (#SoCoBA), which will be held in person at MacMurray Ranch on Friday, May 6, 2022. These “never before, never again” wines showcase the spectacular diversity of Sonoma County’s wine region.

Lots are now available for viewing on the #SoCoBA website, along with details about the 2022 events. Trade registration is by invitation only and open now. Proxy bidding registration is available for trade buyers who are unable to attend the auction in person.
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2022 Sonoma County Barrel Auction Lots Revealed

Trade Registration is Open for the Live Events May 5-6

Sonoma County Vintners and presenting sponsor @americanagcredit are thrilled to announce this year’s lineup for the Sonoma County Barrel Auction (#SoCoBA), which will be held in person at MacMurray Estate Vineyards on Friday, May 6, 2022. These “never before, never again” wines showcase the spectacular diversity of Sonoma County’s wine region. 

Lots are now available for viewing on the SoCoBA website, along with details about the 2022 events. Trade registration is by invitation only and open now. See link in bio for lots and full event details.
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Each year, the sonomacountyvintners Sonoma County Barrel Auction selects icons who have shaped the heritage and history of Sonoma County winemaking. We are honored that this year, our Winemaster Randy Ullom was selected for his legendary 29 years at Kendall-Jackson. Known as a pioneer in the California Chardonnay movement, Randy's success stems from his deep-rooted passion for winemaking, hard work, and dedication. Being recognized as one of this year's Sonoma County Icons reaffirms his status as a legend in Sonoma County winemaking. 💛 #SoCoBA 

(📸 : sonomacountyvintners)
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#SoCoBA #SonomaWine #SipSonoma

About

Sonoma County Vintners (SCV) is the leading voice of Sonoma County wine, dedicated to raising awareness of Sonoma County as one of the world’s premier wine regions. SCV represents over 250 wineries throughout the county. The organization actively promotes Sonoma County through educational programming; advocates for its members at local, state and federal levels; and contributes to the local communities through the Sonoma County Vintners Foundation. Sonoma County Wine Auction, its annual fundraiser, benefits nonprofit organizations throughout the region. Read more

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