The Sonoma County Barrel Auction, an annual event produced by Sonoma County Vintners, features Never Before, Never Again wines handcrafted by the county’s top vintners, representing the stylistic range and world-class quality of Sonoma County. Each lot is truly original. This exclusive auction is by invitation-only for members of the wine trade and media.
Proceeds raised from the Sonoma County Barrel Auction assist in creating marketing programs and initiatives that support the Sonoma County wine trade and community.
QUESTIONS? Contact our Trade Relations Manager via our online form or 707.522.5847.
Make plans to attend the Sonoma County Barrel Auction, an INVITATION ONLY EVENT for members of the wine trade and media. The live Sonoma County Barrel Auction events will be held on Thursday, May 4 – Friday, May 5, 2023. Don’t miss this rare opportunity to bid and win an exclusive collection of never before, never again wines from across Sonoma County!
Proxy bidding is available for trade buyers who are unable to attend in person. Once 2023 SoCoBA lots are announced, you will be provided the list of auction lots for you to indicate your maximum bids, and a personal proxy bidder will be assigned to assist you on auction day.
Only licensed wholesalers, retailers and restaurateurs will receive a paddle to bid. Proof of valid resale license is required to participate. All registrations are subject to review and approval.
2023 SoCoBA registration is now open for TRADE BUYERS. If you are a participating winery, media or SoCoBA sponsor, registration will open in March.
Why Attend #SoCoBA?
We are delighted to be welcoming trade buyers back to Sonoma County! SoCoBA gives our Sonoma County wineries the opportunity to interact with members of the trade they might not normally have the time or resources to visit. We’re honored that trade buyers will travel across the U.S. and from other countries to attend SoCoBA and bid on wines from our talented vintners.
Michael Haney, Executive Director
Sonoma County Vintners
We have been a supporter of SoCoBA since the inaugural event in 2015, bidding on these unique, one-of-a-kind wines to separate our restaurant’s wine program from others. Our extensive list of SoCoBA selections are only available to guests while dining here at Polo Grill.
Robert Merrifield, Chef and Proprietor
Polo Grill, Tulsa, Oklahoma