NEVER BEFORE, NEVER AGAIN WINES
May 1-2, 2025
Trade registration is open!
Can’t attend the live auction in person?
Register as an absentee bidder, and our dedicated proxy team will bid on your behalf during the live auction. Complete the Proxy Bidding Form and select the auction lots you are interested in bidding on, and indicate your maximum bid for each lot.
The Sonoma County Barrel Auction, an annual event produced by Sonoma County Vintners, features Never Before, Never Again wines handcrafted by the county’s top vintners, representing the stylistic range and world-class quality of Sonoma County. Each lot is truly original. This exclusive auction is by invitation-only for members of the wine trade and media.
Proceeds raised from the Sonoma County Barrel Auction assist in creating marketing programs and initiatives that support the Sonoma County wine trade and community.
QUESTIONS? Contact our Trade Relations Manager via our online form or 707.522.5847.
2024 SoCoBA Results – Thank You!
The 2024 10th Anniversary Sonoma County Barrel Auction (SoCoBA) presented by American AgCredit and held in person at MacMurray Estate Vineyards on Friday, May 3, 2024 raised over $400,000 for Sonoma County Vintners’ marketing programs and initiatives that support the wine trade and community! Thank you to everyone who submitted a barrel auction lot, attended, sponsored or registered to proxy bid at this year’s #SoCoBA. We are incredibly grateful for your continued participation and for our wonderful vintners and partners.
Join us again next year, May 1-2, 2025.
Watch 2024 SoCoBA Vintner Interviews
Ray Fister of Life Between the Vines interviewed numerous participating vintners and winery associates during the 2024 events. Get the inside scoop on why Sonoma County wineries love making “never before, never again” wines for SoCoBA.
Why Attend #SoCoBA?
We are delighted to be welcoming trade buyers back to Sonoma County! SoCoBA gives our Sonoma County wineries the opportunity to interact with members of the trade they might not normally have the time or resources to visit. We’re honored that trade buyers will travel across the U.S. and from other countries to attend SoCoBA and bid on wines from our talented vintners.
Michael Haney, Executive Director
Sonoma County Vintners
We have been a supporter of SoCoBA since the inaugural event in 2015, bidding on these unique, one-of-a-kind wines to separate our restaurant’s wine program from others. Our extensive list of SoCoBA selections are only available to guests while dining here at Polo Grill.
Robert Merrifield, Chef and Proprietor
Polo Grill, Tulsa, Oklahoma
