NEVER BEFORE, NEVER AGAIN WINES

April 30 – May 1, 2026

Thanks for making SoCoBA 2025 a great success! Save the date to attend in 2026.

The Sonoma County Barrel Auction, an annual event produced by Sonoma County Vintners, features Never Before, Never Again wines handcrafted by the county’s top vintners, representing the stylistic range and world-class quality of Sonoma County. Each lot is truly original. This exclusive auction is by invitation-only for members of the wine trade and media.

Proceeds raised from the Sonoma County Barrel Auction assist in creating marketing programs and initiatives that support the Sonoma County wine trade and community.

QUESTIONS? Contact our Trade Relations Manager via our online form or 707.522.5847.

Two men an a woman looking at a bottle of red wine at Sonoma County Barrel Auction

Sonoma County Barrel Auction auctioneer and crowd photo by Richard Wood Photographics

2025 SoCoBA Results – Thank You!

Sonoma County Vintners (SCV) is pleased to announce that over $328,000 was raised at the 2025 Sonoma County Barrel Auction (SoCoBA), presented by American AgCredit and hosted at the Landmark Vineyards Hop Kiln Estate on Friday, May 2, 2025. The auction featured 59 unique barrel lots ranging from 5 to 20 cases from 63 participating Sonoma County vintners. The proceeds will assist in creating marketing programs and initiatives that support the Sonoma County wine trade and community.

Join us again next year, April 30 – May 1, 2026.

READ FULL STORY

Watch 2025 SoCoBA Vintner Interviews

Ray Fister of Life Between the Vines interviewed numerous participating vintners and winery associates during the 2025 events. Find out what makes Sonoma County wines so special, according to the people who make them.

Why Attend #SoCoBA?

We are delighted to be welcoming trade buyers back to Sonoma County! SoCoBA gives our Sonoma County wineries the opportunity to interact with members of the trade they might not normally have the time or resources to visit. We’re honored that trade buyers will travel across the U.S. and from other countries to attend SoCoBA and bid on wines from our talented vintners.

Michael Haney, Executive Director
Sonoma County Vintners

We have been a supporter of SoCoBA since the inaugural event in 2015, bidding on these unique, one-of-a-kind wines to separate our restaurant’s wine program from others. Our extensive list of SoCoBA selections are only available to guests while dining here at Polo Grill.

Robert Merrifield, Chef and Proprietor
Polo Grill, Tulsa, Oklahoma

About

Sonoma County Vintners (SCV) connects Sonoma County wine and the global marketplace for the sustainable growth and prosperity of our members and community. SCV represents over 250 wineries throughout the county. The organization actively promotes Sonoma County and its world-class wineries through educational programming and marketing initiatives; advocates for its members at local, state and federal levels; and contributes to the local communities through the Sonoma County Vintners Foundation. Sonoma County Wine Celebration, its annual fundraiser, benefits nonprofit organizations throughout the region.