The Sonoma County Barrel Auction is an INVITATION ONLY EVENT for members of the wine trade and media.


Trade Registration will open in January 2020.

To make your experience more enjoyable on event day, we will offer a pre-event concierge service in which we pre-register all guests prior to the event. This will eliminate long lines at registration and ensure that you can enjoy the festivities as soon as you arrive. Prospective bidders are advised to attend the Auction, however proxy bidding is available for absentee bidders. You must be a registered bidder in order to have bids executed on your behalf.

Contact Rebecca Gilbert, Trade Relations Manager at 707-535-9220 or click here to email for assistance with pre-event concierge services, paddle registration and proxy biding.

Click here to download the 2020 Sonoma County Barrel Auction Terms & Conditions.