ATTEND SONOMA COUNTY BARREL AUCTION
Trade Registration is Now Open for #SoCoBA May 4-5, 2023
Make plans to attend the Sonoma County Barrel Auction, an INVITATION ONLY EVENT for members of the wine trade and media. The live Sonoma County Barrel Auction events will be held on Thursday, May 4 – Friday, May 5, 2023. Don’t miss this rare opportunity to bid and win an exclusive collection of never before, never again wines from across Sonoma County!
2023 SoCoBA registration is now open for TRADE BUYERS. If you are a participating winery, media or SoCoBA sponsor, registration will open in March.
There is no registration fee to participate.
Only licensed wholesalers, retailers and restaurateurs will receive a paddle to bid. Proof of valid resale license is required for trade bidder registration. All registrations are subject to review and approval. All participants must be over 21 years of age.
QUESTIONS?
Contact our Trade Relations Manager via our online form or 707.522.5847.
Proxy Bidding at #SoCoBA
Proxy bidding is available for trade buyers who are unable to attend in person. Once 2023 SoCoBA lots are announced, you will be provided the list of auction lots for you to indicate your maximum bids, and a personal proxy bidder will be assigned to assist you on auction day.
All registrations are subject to review and approval.
Pre-Auction Events
THURSDAY, MAY 4, 2023
BARREL AUCTION LOT TASTING – PREVIEW EVENT
Bacchus Landing (11:00am – 4:00pm)
INTIMATE VINTNER DINNERS
(6:00 – 9:00pm)
Sonoma County Barrel Auction
FRIDAY, MAY 5, 2023
LUNCH & LIVE AUCTION
MacMurray Estate Vineyards (11:00am – 4:00pm)
Why Attend #SoCoBA?
First, and probably most importantly, SoCoBA gives us an opportunity to network and communicate directly with the wineries and their teams. We often see a state or regional salesperson from Sonoma County properties but that is not the same as talking with those who are there at the winery each day. Secondly, we have become so much more aware of how many small wineries there are that just don’t have the marketing reach via a major distributor. This allows us to diversify our inventory for our customers who want a wider selection from small producers. SoCoBA also allows us to get a glimpse at how the new vintage is shaping up or any new trends that are happening.
David Marberger, Owner
Bay Ridge Wine & Spirits, Annapolis, Maryland
It’s hard to pinpoint my favorite lots, as Sonoma County has been successful and innovative in producing a wide range of varietals. I enjoy marketing these SoCoBA wines that are exclusive and have interesting stories. More than anything, I enjoy attending SoCoBA each year because it’s fun and provides an opportunity to spend time with others who have an appreciation for and a commitment to Sonoma County’s tremendous wines.
Glenn Siegel, President
Wine Spectrum, Santa Rosa, California
