Registration for the 10th Anniversary SoCoBA will open in January 2024.
There is no registration fee to participate.
Only licensed wholesalers, retailers and restaurateurs will receive a paddle to bid. Proof of valid resale license is required for trade bidder registration. All registrations are subject to review and approval. All participants must be over 21 years of age.
Contact our Trade Relations Manager via our online form or 707.522.5847.
Proxy Bidding at #SoCoBA
Proxy bidding is available for trade buyers who are unable to attend in person. Once the SoCoBA lots are announced, you will be provided the list of auction lots for you to indicate your maximum bids, and a personal proxy bidder will be assigned to assist you on auction day.
All registrations are subject to review and approval.
THURSDAY, MAY 2, 2024
BARREL AUCTION LOT TASTING – PREVIEW EVENT
(11:00am – 4:00pm)
INTIMATE VINTNER DINNERS
(6:00 – 9:00pm)
Sonoma County Barrel Auction
FRIDAY, MAY 3, 2024
LUNCH & LIVE AUCTION
(11:00am – 4:00pm)
Why Attend #SoCoBA?
First, and probably most importantly, SoCoBA gives us an opportunity to network and communicate directly with the wineries and their teams. We often see a state or regional salesperson from Sonoma County properties but that is not the same as talking with those who are there at the winery each day. Secondly, we have become so much more aware of how many small wineries there are that just don’t have the marketing reach via a major distributor. This allows us to diversify our inventory for our customers who want a wider selection from small producers. SoCoBA also allows us to get a glimpse at how the new vintage is shaping up or any new trends that are happening.
David Marberger, Owner
Bay Ridge Wine & Spirits, Annapolis, Maryland
It’s hard to pinpoint my favorite lots, as Sonoma County has been successful and innovative in producing a wide range of varietals. I enjoy marketing these SoCoBA wines that are exclusive and have interesting stories. More than anything, I enjoy attending SoCoBA each year because it’s fun and provides an opportunity to spend time with others who have an appreciation for and a commitment to Sonoma County’s tremendous wines.
Glenn Siegel, President
Wine Spectrum, Santa Rosa, California