Each year, the Sonoma County Barrel Auction (SoCoBA) Honorees are selected as Icons who have shaped the heritage and history of Sonoma County winemaking and Innovators to honor forward-thinking visionaries in our wine community. For the first time ever, a Lifetime Achievement Award recipient was recognized at SoCoBA 2022.

Join us in celebrating the contributions and achievements of your fellow wine industry leaders.

2022 Lifetime Achievement Award

Sonoma County Vintners will bestow its very first Lifetime Achievement Award to legendary winemaker David Ramey as part of the Sonoma County Barrel Auction (SoCoBA) on Friday, May 6, 2022.

“We wanted to honor an individual who has made a significant impact in our wine community, pioneered new techniques with groundbreaking work, elevated Sonoma County and put Sonoma County wines on the world stage,” said Sonoma County Vintners Executive Director Michael Haney. “David Ramey is the perfect person to be our first ever Lifetime Achievement Award recipient. We appreciate his commitment to the Sonoma County wine region and our local community.”

“I am honored to be considered and selected for this award,” said David Ramey. “I was lucky enough to start making Chardonnay in Sonoma County in 1978. It’s very gratifying to still be making wine here all these years later.”


Icons: Sonoma County Icons are individuals who have had a significant impact on the evolution, development and perpetuation of Sonoma County wine and have helped raise the global perception for Sonoma County wines.

Innovators: Sonoma County Innovators are visionaries, who are introducing new methods, ideas or products. They provide fresh insight and new ways of thinking about wine and Sonoma County that help shape the future of our wine region and industry.

Audrey Sterling, Co-Founder, Iron Horse Vineyards

Audrey Sterling is the matriarch and standard-bearer of Iron Horse Vineyards, which she and Barry Sterling founded in 1976. Iron Horse was their vision and they were full partners in everything they did. In the early years, Audrey ran the winery and vineyard while Barry commuted from Los Angeles. It is hard to remember how pioneering it was to put down roots in western Sonoma County in the mid-1970s. The Sterlings knew the value of a cool climate for Chardonnay and Pinot Noir from their years in France and Audrey was familiar with the area from childhood summers on the Russian River. They were the pioneers of the Green Valley appellation. In 1983, the name of the applicant for federal recognition of Green Valley as an American Viticultural Area (AVA) was Audrey M. Sterling with her attorney of record, Barry H. Sterling.

Audrey Sterling of Iron Horse Vineyards

Randy Ullom, Winemaster & Senior Vice President, Kendall-Jackson

A legend in Sonoma County winemaking, Randy Ullom is known as a pioneer in the California Chardonnay movement. Prior to his time as Kendall-Jackson’s Winemaster, Randy was Vice President, Winemaker at DeLoach Vineyards for more than 12 years where he helped grow the brand from four thousand cases to about 80 thousand cases of Chardonnay as well as Pinot Noir, Zinfandel, Sauvignon Blanc and White Zinfandel. Randy is now entering his 29th year with the Jackson family, spearheading all winemaking operations for Kendall-Jackson and the signature Vintner’s Reserve Chardonnay, America’s #1 selling Chardonnay since 1992. He has been a fixture in the Sonoma County wine scene for years, and his success stems from his deep-rooted passion for winemaking, hard work, and dedication. Randy is responsible for creating some of the most industry-leading initiatives in the wine space today, such as barrel-fermenting almost every drop of Chardonnay, an unprecedented commitment to artisanal winemaking techniques for a winery of considerable size.

Randy Ullom of Kendall-Jackson

Benziger Family, Benziger Family Winery

For more than 30 years the Benziger family has farmed their ranch on Sonoma Mountain, as well as other vineyards, using certified Biodynamic, organic and sustainable farming methods. As innovative leaders in sustainability efforts, every wine in their portfolio carries a third-party certification of green farming practices. Created with the help of environmental experts, their certified-sustainable vineyard program is one of the most comprehensive in the country. The program, which emphasizes environmentally sound growing methods such as biodiversity, soil revitalization and Integrated Pest Management, shows growers how to cultivate grapes with more character, flavors and aromas with the goal of making better, genuinely distinctive wines. Benziger Family Winery was the first winery in Sonoma to be certified biodynamic and all four of the Benziger estate vineyards still hold the Demeter Biodynamic certification, the highest level of organic farming designed to focus on natural processes for minimal human intervention. The Benziger family uses their experience and insight to mentor a network of growers interested in farming in a way that cares for the land while producing quality wine.

Benziger Family

Ames Morison, Co-founder, Medlock Ames

Ames Morison is the Co-founder of Medlock Ames winery. He spent three years in the Peace Corps in Guatemala which solidified his desire to be a vocal supporter of organic farming. Ames planted most of their 55-acre Bell Mountain vineyard site as well as supervised the winery’s construction. He is a pioneer in the area by farming organically and promotes healthy, living soil that nurtures, feeds and protects the vines and embraces age-old, low impact farming methods like crop diversity, which allow the vineyard to shine through in the fruit. Preservation of the land is the driving ethos for Ames, as well as educating his customers and the public about organic farming. Medlock Ames’ new Bell Mountain Immersive Sound Experience gives winery visitors another way to learn about sustainability and organic winemaking practices.

Ames Morison of Medlock Ames

Past Sonoma County Barrel Auction Honorees

2020 Icons & Innovators

Icons & Innovators were announced in early 2020, prior to moving to an online format. Honorees were highlighted in the online programming.

Steve MacRostie, MacRostie Winery & Vineyards (Icon)
Marcello Monticelli, Gallo Family Wines (Icon)
Jordan Kivelstadt, Kivelstadt Cellars (Innovator)

2019 Icons & Innovators

Rod Berglund, Joseph Swan Vineyards (Icon)
Margot Van Staaveren, Chateau St. Jean (Icon)
The Duncan Family, Silver Oak Cellars, Alexander Valley (Innovator)
Ron Rubin, Ron Rubin Winery (Innovator)

Sonoma County Barrel Auction 2018

2018 Sonoma County Barrel Auction Icons

Honorees included those who rose to the challenge in response to the 2017 North Coast fires.

2017 Icons

Jim Bundschu, Gundlach Bundschu Winery
Jim Pedroncelli, Pedroncelli Winery
Angelo Sangiacomo, Sangiacomo Family Vineyards

2016 Icons

Helen Bacigalupi, Bacigalupi Vineyards
Tom Klein, Rodney Strong Vineyards
David Americo Rafanelli, A. Rafanelli Winery 
Tom Rochioli, Rochioli Vineyards

Sonoma County Barrel Auction Honorees 2015

2015 Icons

John Balletto
Jean-Charles Boisset
Tom Dehlinger
Joe Dutton
Paul Hobbs
Zelma Long
Lee & Carolyn Martinelli
Joel Peterson
David Ramey
Joe Rochioli Jr.
The Sangiacomo Family
Ed & Ted Seghesio
Dave Stare
Burt Williams
Merry Edwards
Dave Rafanelli


Watch the videos below to learn more about the Sonoma County Barrel Auction and the Sonoma County Icons celebrated in 2016, 2017 and 2019.

2016 Sonoma County Icons

2017 Sonoma County Icons

2019 Sonoma County Icons + Innovators