SONOMA COUNTY BARREL AUCTION TRADE PARTICIPATION
Bid and win an exclusive collection of Never Before, Never Again wines from across Sonoma County at Sonoma County Barrel Auction (SoCoBA) Thursday, May 1 – Friday, May 2, 2025.
Why Participate in SoCoBA?
The Sonoma County Barrel Auction, an annual event produced by Sonoma County Vintners, is a live auction of wine futures – handcrafted by the county’s top vintners – that represent the stylistic range and world-class quality of Sonoma County. This exclusive live auction is by invitation only for members of the wine trade. Engage with vintners in a meaningful way, reconnect and develop new connections for your portfolio.
There is no registration fee to participate.
Proxy bidding is available for trade buyers who are unable to attend in person. Once the SoCoBA lots are announced, you will be provided the list of auction lots for you to indicate your maximum bids, and a personal proxy bidder will be assigned to assist you on auction day.
Only licensed wholesalers, retailers and restaurateurs will receive a paddle to bid. Proof of valid resale license is required to participate. All registrations are subject to review and approval.
QUESTIONS? Contact our Trade Relations Manager via our online form or 707.522.5847.
Sonoma County Barrel Auction Overview
Never Before, Never Again auction lots are crafted at 5, 10 and 20 cases, giving trade buyers the opportunity to offer original wines for resale to their customers and ultra-premium wine collectors.
- Auction lots are crafted as unique wine futures not available anywhere else in the marketplace and include special commemorative Sonoma County Barrel Auction labels.
- Auction lots include wine futures from Sonoma County’s top vintners, growers and AVA partners.
- Participating wineries range from hidden gems to beloved favorites to prestigious showstoppers.
- Barrel Auction lots showcase the diversity of Sonoma County and include varietals ranging from Pinot Noir, Cabernet Sauvignon, Bordeaux Blends and Zinfandel to Chardonnays, Sparkling Wines and more.
- The majority of lots include a winemaker/owner market visit.
- Estimated bottling and release dates are indicated for all wine futures.
- Lot prices typically start from $1,500 – $8,000 depending on lot size, brand and varietal; winning bids typically range from $3,000 – $40,000 and bottle price points of $50 and up.
- A master bidding excel will be shared with all registered buyers.
